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andrew morgan • Mar 17, 2018

Mobile-Friendly Website Test

Mobile phones and especially smartphones such as the iPhone and Samsung Galaxy has changed the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, including the UK, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence for your business. Digital Marketing Advice would go as far to say that if your website is not fully responsive (the size, shape, content and menu change depending on the size of the screen it is being viewed on) you would be better off not having a website at all. A non-responsive or website that is not mobile friendly is doing your business much more harm than any good.

A desktop version of a website might be difficult to view and use on a mobile device or phone. A website that is not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are much more likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable. In 2016, Google created to versions of the search results. One for desktop computers and one for mobile users. This means that your website could be ranking well when you look on your computer but is not ranking at all for mobile users. “Oh well”, I hear you say, that isn’t so bad. Oh yes, it is! A report issued by Ofcom, which measured people’s use of the internet during 2017 found that, in the UK, 75% of the population used their smartphone to access the internet, compared to 39% of the UK population using a desktop or laptop.

There are two ways to measure the responsiveness of your website or if it is mobile friendly mobile friendly. The first is to visit the website on your own phone. If you have to “pinch” or “zoom” in any way to read the text or to view an image or the menu/navigation is not easy to see and use – your website is not responsive and is not considered mobile friendly.

The second and far easier way is to use the “Google Mobile-Friendly Tool”. Simply, add the address of your website and press “Run Test”

Try Google’s Mobile Friendly Website Test Here


My Website is Responsive – is that all I have to do?

Yes, and no. Google reads your website as being responsive, which is a very good start. Consider though the mobile users’ experience. Does the website have an easy to read, simplified version of the content? Do the images align and flow in a way that makes sense? Are the all-important “contact us” and “buy now” buttons aligned in the correct places and easy to see and use? If all of that seems okay, then you will be benefiting from having a well-designed and easy to use responsive website. If any of those factors are not great for the user – consider having a mobile version of your website created. This can be a relatively low-cost alternative to building a new website or spending hours developing the main website to work on mobile devices.

My Website is Not Responsive – What Should I Do?

If your website is deemed to be non-responsive or is not mobile friendly, it is costing you money and, as mentioned earlier, doing more harm to your business than good. You need a new website. This doesn’t have to be a huge expense, and it will likely pay for itself in terms of revenue generated, in no time at all. At some point, you will come to the conclusion your website needs updating – so why not make the decision today and get the benefit of a new mobile-friendly website sooner rather than later.


If you feel that it's time for a new website, call Digital Marketing Advice today on 029 20 600455 or email advice@digitalmarketing.wales for a free website audit.

We have clients in all sectors and have built websites for Solicitors, Caravan Dealers, Ice Cream Machine Manufacturers, Skip Hire Companies, Glass Suppliers, Garages, Concrete Suppliers, Monumental Masons, Roofing Companies, Funeral Directors, Double Glazing & Home Improvement Companies, Drain & Cesspit Emptying Companies, Commercial Property Maintenance Companies, Gas Engineers and Boiler Repair & Servicing Companies. We serve all of South & West Wales including Newport, Cardiff, Swansea, Carmarthenshire, Pembrokeshire, Merthyr Tydfil and Bridgend.

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